About Us

Howard Forman is a renowned expert on the PEO industry. He has been in the PEO business since 1986 and started as a sales representative with a PEO in Tampa, Florida, where he was their number one producer within a month and a half. 

In 1993 Mr. Forman was recruited to New York City, where he became a Regional Vice President for a publicly traded PEO. Then in 1996, he was recruited by NovaCare HR to become their Regional VP in Boston, Massachusetts. 

Mr. Forman returned to Florida in 1998 to become one of the four founding partners of Alphastaff, a South Florida-based PEO. After Alphastaff, Mr. Forman started PEO Source, a PEO brokerage that has worked through trusted advisors and insurance agents in Florida and the Northeast. With his partner Robert Ziegler, Mr. Forman still runs PEO Source in Orlando, Florida and enjoys teaching others how to become a PEO broker!

Mr. Forman has written numerous articles on the PEO Industry for many Regional and National Publications, including the Tampa Tribune, Orlando Sentinel, and Accounting Today.

Bob Ziegler is a dynamic and highly accomplished executive with a talent for exceeding his client’s expectations. As the Executive Vice President of PEOSource, Bob has been in the PEO industry for more than 20 years.  

He is a licensed Continuing Education instructor with the State of Florida, having successfully co-created and taught “The Role of PEO’s and Their Effects on Agents” for the Latin American Agents Association and the Florida Association of Health Underwriters.  He has also held a Certified Insurance Counselor (CIC) designation. 

Before joining PEOSource in 2005, Bob held leadership roles in major PEO and Insurance companies, uniquely positioning him to advise his client on the Insurance and Human Resources solutions available to them by partnering with a PEO.   

Bob enjoys training sales consultants and teach them how to become a PEO broker. In addition to his work, Bob is a car enthusiast, having served as President of multiple car club chapters including BMW CCA and Gold Coast British Car Club.